Consumers are struggling financially
- 44% of Americans would struggle to pay for an unexpected expense of $400 (Source: Federal Reserve)
43% of households report that someone lost a job or took a pay-cut because of virus outbreak (Source: Pew Research)
Millennials, the biggest demographic group, have a net worth that is 40% less than what Gen X had at the same age (Source: Federal Reserve)
Consumers want financial advice but can’t get it
- 78% of US consumers want financial advice (Source: J.D. Power)
- 83% are not able to get such advice (Source: CNBC)
Financial counseling is expensive and difficult to find
Your customers are crying out for financial advice. Improving their financial health is good for them and good for you. But, how do you deliver quality financial advice cost-effectively and at scale, while complying with regulations and not coming across as a product pusher?
What is eGain Virtual Financial Coach?
eGain Virtual Financial Coach is powered by award-winning AI and Machine Learning and leverages decades of eGain innovation in digital and knowledge technologies. Built with counseling best practices from GreenPath, a non-profit leader in financial advice, the service provides conversational advice on a range of financial topics. It engages customers with proactive nudges and continuous coaching reminders through personalized digital messaging. This personalized “coaching” enables financial institutions to provide precise advice but also keep consumers on their wellness track through behavioral nudges and encouragement over time.
Best of all, the service is turnkey. And when we say turnkey, we mean it. You can activate the service in a matter of minutes!
Benefits for the customer
- Discreet, personalized, trusted advice to improve financial health through digital conversations
- Reduces or eliminates the stigma associated with seeking financial advice
- Keeps consumers on track through ongoing coaching and motivation
Benefits for the institution
- Boost top line by coaching customers to better financial health
- Deliver quality financial advice cost-effectively and at scale
- Reinforce brand loyalty and differentiate
- Personalized Advice: Tailored to meet the unique goals and situation of each customer
- Proven Expertise: Leverages decades of financial counseling expertise from GreenPath
- Conversational: Free of intimidating financial jargon, while ensuring compliance
- Motivational: Uses behavioral techniques to encourage and celebrate progress
- Digital Follow-up: Ensures customers stay on the wellness track with messaging reminders