Artificial Intelligence
Customer experience
Why Customer Experience is the North Star for AI ROI: Lessons from MIT’s Sobering Reality Check
As CEO of eGain, I’ve spent the better part of two decades watching enterprises grapple with technology adoption challenges. But the recent MIT study from the Nanda group has crystallized something I’ve been observing in boardrooms across the Fortune 2000: while 95% of AI initiatives are failing to deliver meaningful ROI, there’s one glaring exception…