Telecom—Increase customer adoption

Industry challenges

Margin pressure in the telecom business is an ever-present reality. Reducing the cost of service by increasing the proportion of customer contacts resolved through web self-service is a key driver. However, it is critical to do so without compromising customer satisfaction. Telecom businesses have struggled to deliver effective web self-service because of reasons such as:

• Customers historically sought service through the phone channel, since most telecom businesses started by providing mainly phone service
• Growing breadth, depth, and complexity of packages, services, and devices

eGain solutions

eGain SelfService+AI helps you provide your customers with convenient access to information as well as detailed help with procedural or troubleshooting tasks. Telecom companies deploying eGain web self-service solutions use a range of tools and features to make the customer self-service experience engaging and intuitive:

• Flexible and configurable user experience templates
• Interactive chatbot for website navigation
• Self-organizing FAQs for common problems
• Federated search across website, intranet, and internet resources
• Faceted browse and search to provide alternative routes to content
• Interactive guidance for complex troubleshooting
• Widgets with in-context FAQs deployed across product pages
• Profiled access for mobile devices

Further, eGain solutions ensure that customers never feel like they are trapped in web self-service. If, for any reason, they cannot find the right answer, they always have the option of escalating their query (with their self-service context to avoid repetition) to email or chat agents.

Finally, as customers adopt smartphones as their primary means of accessing the Internet, telecom organizations are increasingly focusing on delivering a rich customer care experience on the mobile device. With eGain, the same knowledge can be served consistently through self-service interfaces across the web and mobile devices.

Read more on how to maximize ROI on web self-service

Reduce email and chat volume  |  Ensure customer satisfaction