Posts filed under customer engagement

September 18, 2018

Requiem to the vaunted innovation diffusion models of Rogers, Moore, et al!

Once upon a time, innovation diffusion models (customer engagement technology included) were based on frameworks from Everett Rogers, Geoffrey Moore, and others. Rogers’ model consisted of groups of adopters or…

Continue ReadingRequiem to the vaunted innovation diffusion models of Rogers, Moore, et al!
January 23, 2015

When it comes to consolidating CRM systems, remember President Bush Senior’s advice: “Be Prudent”

Yes, without some level of system consolidation in CRM, you’re going to have chaos. However, you don’t want to go from chaos to vendor bondage by rationalizing too much. This…

Continue ReadingWhen it comes to consolidating CRM systems, remember President Bush Senior’s advice: “Be Prudent”
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