Fuel innovation in digital customer engagement
Speed of innovation was a victim of IT backlog. And business stakeholders were anxious because brands were increasingly at risk in a digital world. SaaS DIY and freemium options, they contended, created more noise because they stirred sandbox-level excitement with toy prototypes rather than demonstrate success in their context, leveraging proven best practices in a production environment.
Gartner, in fact, has articulated an elegant architecture to address this strategic technology conundrum. They call it “Bimodal IT”. McKinsey calls it “two-speed IT”. Simply put, systems of engagement require rapid innovation that must cooperate alongside systems of record that require robust, slow-changing cadence. Moreover, the two layers must interoperate through open interfaces – the engagement layer rapidly delivering innovative and differentiated capabilities, leveraging (as needed) data and context from the Systems of Record that must remain rock solid.
eGain Innovation in 30 Days™ (earlier called eGain Try+Buy) serves this outstanding need. It is a guided innovation consumption model that is safe, easy, and risk-free. A typical client can begin delivering new digital services to customers within days. This disruptive technology offer includes:
- Award-winning customer engagement suite with built-in best practices
- Safe production pilot in eGain Cloud
- Options for easy A/B testing
- Guidance to quick business value by eGain experts
- Risk-free delivery at no charge with no obligation to buy
It is a four week (wall-to-wall) guided innovation program that is safe, easy, and risk-free. We ask you to deploy it in production so that you can test alternative strategies and validate your business case with actual results. As part of this program, you also receive executive dashboard reports that connect business metrics to new capabilities and highlight the ROI at scale. Finally, this is delivered from the eGain Cloud at no charge to you. And to benefit from this offer, you do not have to commit to buy anything.
Does all this sound too crazy? It is not. Over the last few months, we have tested this program with many prospects and the response is overwhelming. We are betting that you will like our solution so much through eGain Innovation in 30 Days that you will select us as your go-forward customer engagement platform.