Banks make it too hard for consumers to understand and buy their products. On the other side, bank employees struggle to understand their own offerings, given product complexity and compliance requirements.
To earn customer loyalty and win a greater share of wallet, banks need to do better. They need to:
- Build digital sales channels that sell and advise like an expert branch banker
- Empower bankers with the right digital tools to deliver better sales experiences that are also compliant
In this webinar, you will learn from our guest speaker, Alyson Clarke, Principal Analyst at Forrester Research, how forward-looking banks are leveraging new technologies to deliver a better sales experience for the banker and buying experience for the customer. She will also discuss how great experiences help banks to deepen their relationships and share of wallet with the customer.
Evan Siegel, VP of Financial Services Solutions for eGain, will discuss how AI and knowledge-guided selling and advice, combined with contextual nurture, can ignite sales for financial institutions.
Register Now to attend the webinar “Bank Sales Are Broken: How to Fix it and Win A Greater Share of Wallet.”
- Date: March 4, 2020
- Time: 11 am to 12 Noon Pacific Time/ 1 pm to 2 pm Central Time