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Content Marketing Writer: Demand Generation

eGain customer engagement solutions deliver digital transformation for leading brands – powered by virtual assistance, AI, knowledge, and analytics. Our comprehensive suite of applications help clients deliver memorable, digital-first customer experiences in an omnichannel world. To find out more about eGain, visit https://www.egain.com.


POSITION: CONTENT MARKETING WRITER: DEMAND GENERATION

Location: SF Bay area

Description

We are a B2B SaaS vendor in the white-hot digital customer engagement and AI space, serving enterprises and the midmarket. We have an exciting position for a marketing copywriter to drive uptake for our events, content, and solutions. Contract, contract-to-hire, or regular hire, depending on fit.

Responsibilities  

  • Write creative and compelling marketing copy for demand generation email blasts, web pages, including campaign landing pads, blog posts, thought leadership content, advertising copy, and event marketing copy
  • Write content for customer case studies and press releases
  • Write employee-facing marketing communications, where needed
  • Figure out and implement content strategy to drive website traffic and prospect interest in our content and events

Requirements  

  • 4-8 years of accountable, hands-on experience for writing publication-ready B2B SaaS demand generation content
  • Experience in customer service/customer engagement/CRM/contact center/AI/knowledge management or closely related space
  • Combination of in-house and the right agency experience is acceptable
  • Highly motivated and result-oriented with experience from large and small companies
  • Ability to set and beat quarterly goals
  • Strong communication and collaboration skills, both verbal and written
  • Bachelor’s degree in marketing, journalism, communications, business, or closely related major

To apply

Please mail your resumé in MS-Word format to tchin@egain.com and mention the position title in the subject of your mail.