The Patient Protection and Affordable Care Act (PPACA) is transforming the health insurance landscape. Insurers are getting access to broader markets, but they also face the daunting challenge of educating and guiding tens of millions of new prospective customers. Insurance companies not only have to advise consumers on plans, but hand-hold them through complex web form-filling and other online tasks, through their lifecycle. Moreover, insurers need to engage consumers through multiple distribution channels, emerging and existing, such as health insurance exchanges (HIX’s), agents, etc.
In the changed scenario, the healthcare sector needs new consumer engagement models to succeed. This white paper elaborates on those models and implementation strategies through statistics and examples.