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Delivering on the Service Level Brand
Promise to Customers Every Time: 9 Ways
to Get There
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It’s no
longer a secret that outstanding customer
service has become an imperative for superior
performance, if not for the very survival
of businesses. Many recent surveys show that
existing and prospective customers will defect
to competitors if companies deliver poor service
or do not deliver on their service promise.
Moreover, poor service can irrevocably damage
brand equity, which is often the only differentiator
in many industries. So how can companies
“walk the walk” in delivering the
service level brand promise every single time?
And, how can they do it in a cost-effective
manner?
This paper provides nine tried and tested
strategies and tactics that our Global
2000 client companies, most of who are known
for world-class customer service, have used
for consistent and cost-effective delivery
of the service promise.
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