5 Web Self-Service Pitfalls

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This white paper highlights five myths frequently encountered in the context of self-service strategies and implementations:

	Myth 1: Self-service is a foolproof way to reduce costs
	Myth 2: Self-service is a foolproof way to reduce costs
	Myth 3: Self-service is a quick fix
	Myth 4: One self-service method fits all my customers and their needs
	Myth 5: We deployed self-service and contact center volume went down, so we succeeded…

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