Automating Multilingual, Multicultural Customer Service: Strategy and Implementation

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Businesses are looking for ways to get past "me too" customer service and take customer experiences to new levels. Delivering customer experiences that are tailored to the customer's native language and culture—Multilingual, Multicultural Customer Experience™ (MMCE)—could be the holy grail in taking customer experiences to such levels. MMCE is a holistic approach to customer experience that encompasses content, context, language and culture.

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