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eGain showcases advances in telecom customer experience management at MWC 2011

Slough, England, February 10, 2011: eGain (OTC BB: EGAN.OB), will showcase the latest innovations in Customer Experience Management (CEM) at GSMA Mobile World Congress 2011 ( The company will reveal the technology powering the most advanced operator CEM strategies today and how this is increasing revenue, improving brand reputation and turning customer service into a competitive differentiator.

Visitors to the stand (D58 Hall 7) can take part in a live demonstration of eGain’s multichannel customer service software. By exploring the integrated capabilities of eGain’s web self-service, chat, social media, guided help, co-browse and knowledge software solutions, visitors will experience what the subscriber experiences first-hand and gain a unique insight into what it takes for major mobile operators to get CEM right.

eGain will also be unveiling a new ‘out of the box’ customer service solution designed to accelerate the benefits of quality support experiences via web self service or in the contact centre. The cloud-based initiative, developed with World Manuals, is set to simplify the support of content-driven applications and the multiple services of today’s smartphones and introduce a new commercial model that enables rapid time to benefit.

For over a decade, eGain’s innovative solutions for customer experience and knowledge management, mobile and social customer service and multichannel self-service, have enabled leading telecom operators to increase customer acquisition, retention, and loyalty, while controlling costs.

Andrew Mennie, general manager of eGain EMEA, comments, “From our leadership position in the global telecoms marketplace, we have witnessed a huge acceleration in customer service innovation over recent years. However, to keep pace with subscriber demand, operators must continue to look for ways to excel in CEM across increasingly complex and competitive telecoms environments. Our technology is focussed on helping operators take an innovative approach in delivering the best possible customer services, on the most efficient basis possible, as they seek to support an array of new services, increase customer retention and boost Average Margin per User.”

eGain is exhibiting at GSMA Mobile World Congress, Stand D58 in Hall 7 – App Planet ( – on the 14-17 February 2011 in Barcelona Spain. To book an appointment with an eGain telco specialist at the event, contact for more information.

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About eGain

eGain (OTCBB: EGAN.OB) is the leading provider of cloud and on-site customer interaction hub software. For over a decade, hundreds of the world’s largest companies have relied on eGain to transform their traditional call centres, help desks, and web customer service operations into multichannel customer interaction hubs (CIHs). Based on the Power of One™, the concept of one unified platform for multichannel customer interaction and knowledge management, eGain solutions improve customer experience, optimize service processes end to end, increase sales, and enhance contact centre performance.

Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter ( and Facebook (


Jennifer Manning
Cohesive Communications
Phone: +44-(0)1291-626200