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ASOS.com Fills Its Shopping Basket with eGain Email Management

UK’s Fastest Growing Online Shopping Destination Selects eGain for Increased Customer Service Levels via Sophisticated Email Management System

Slough, UK (July 16, 2009): eGain Communications Corporation (OTC BB: EGAN.OB), the leading provider of multichannel customer service and knowledge management software, proven on-premise or on-demand, today announced that ASOS.com, a major online fashion and beauty store, has selected its email management solution, eGain® Mail™, to improve the efficiency and quality of customer service.

Replacing the incumbent Microsoft® Outlook™ system, eGain Mail is enabling ASOS.com to provide an enhanced customer experience, while reducing contact handling times and increasing first time resolution of customer emails.

Since implementing eGain Mail, ASOS.com has seen a notable difference in its customer service levels as Matt Hiscock, Head of Operations at ASOS.com, comments, “eGain Mail has made our whole customer communications process faster and a lot more efficient.  In the 8 weeks since adopting eGain Mail, our email response times have gone from 20% of emails correctly answered within one day to 95% correctly answered within one hour – a dramatic difference!”

As consumers increasingly buy online, ASOS.com has seen significant growth in web site traffic. With over 5.2 million visitors coming to the site every month, ASOS.com regards online customer service of the utmost importance to its business. Hiscock continues, “Operating solely online, it is key that we deliver superior customer service through online channels such as email in order to maintain our leadership in a competitive market.  It is crucial that we equip our agents with accurate and timely information to enable them to meet these service levels and it was clear from the outset that only eGain’s solution could provide us with the tools to achieve this.”

eGain Mail intelligently routes incoming emails and provides automated and recommended responses to ensure agents can process customer queries effectively, efficiently, and consistently. The solution also ensures that complete customer information and interaction history is available to agents, enabling informed interactions for each and every response.

“It was essential that the solution we chose could be configured easily without disrupting our service operations or the shopping experience of our customers,” Hiscock comments. “We were really impressed with the ease of integration – it only took two weeks for the email management system to be fully embedded into the ASOS.com environment.  As a next step, we plan to examine how we can utilise and integrate eGain’s customer service forum capability to jumpstart an ASOS.com online customer community and further enhance customer experience through an interactive forum for sharing tips and finding answers to questions.”

Andrew Mennie, General Manager of eGain EMEA concludes, “For a growing online business like ASOS.com, online customer service has become a competitive differentiator in this fast moving market sector.  The results at ASOS.com speak for themselves and act as great testimony to how a robust approach to online customer service can dramatically enhance customer experience, boost service quality and improve agent productivity in the contact centre.”

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About eGain

eGain (OTCBB: EGAN.OB) is the leading provider of multichannel customer service and knowledge management software for on-site or on-demand deployment. For over a decade, hundreds of the world’s largest companies have relied on eGain to transform their traditional call centers, help desks, and web customer service operations into multichannel customer interaction hubs (CIHs). Based on the Power of One™, the concept of one unified platform for multichannel customer interaction and knowledge management, eGain solutions improve customer experience, enable self-service adoption, optimize service process end to end, increase sales, and enhance contact center performance.

Headquartered in Mountain View, California, eGain has an operating presence in North America, EMEA, and APAC. To find out more about eGain, visit www.egain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC).

eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Communications Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

About ASOS.com

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and over 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.2 million unique visitors a month and has 2.2 million registered users.

Contact:

Carina Parmer / Jennifer Manning
Cohesive Communications
Phone: 01291 626200
Email: egain@cohesive.uk.com