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eGain adopted by British E-Government initiave for local services; goal is to deliver vision of “Citizen As Customer”

eGain adopted by British E-Government inititave for local services; goal is to deliver vision of “Citizen As Customer”

SLOUGH (LONDON), UNITED KINGDOM, February 6, 2002 — eGain Communications Corporation (NASDAQ: EGAN), a leading provider of eService software, today announced that it has been selected by a major British e-government initiative entitled LEAP (Life Events Access Project) to improve the quality and efficiency of the government-citizen relationship. The large-scale project will deliver seamless and consistent levels of customer service across a range of United Kingdom (UK) public services by using the combined power of the Internet and the call center. The entire project will be powered by the knowledge management solution, eGain Knowledge, and is sponsored by a public/private partnership that spans multiple agencies: the British Department for Transport, and local and regional British governments.

Funded with a £2 million total program budget (USD equivalent of roughly $2.84 million), LEAP is a big step towards Tony Blair’s vision of public-facing e-government. Initially, LEAP will involve five London councils (counterpart to a US county), but it is ultimately intended to extend to all local UK government. The London regions that are first using LEAP — Lewisham, Lambeth, Ealing, Camden and Newcastle — will enjoy new efficiencies as a result of the initiative.

LEAP adopts a holistic approach to providing services online, based on a series of key ‘Life Events’ such as having a baby; starting, changing or leaving school; changing employment status or starting a business; moving home; retiring; dealing with bereavement; becoming disabled; adopting children, or becoming a care giver or foster parent; or dealing with crime.

Alan Davies, the program manager for LEAP, said, “eGain is helping us to realize our vision of the citizen as our customer, enabling them to access a wealth of services at their convenience through a standard Web browser. We are able to simplify traditionally time-consuming and complicated processes that have required face-to-face contact between agencies and the citizen-customer, and translate that into a self-service and assisted solution that is intuitive and quick and easy to use.”

“For example, today people facing the trauma of a bereavement suffer the upheaval of contacting up to 26 different departments in some cases. LEAP aims to reduce this entire process to one simple interaction, ” said Davies. “And the interaction can take place at any time, day or night. Many other common interactions will experience the same benefit.”

Designed with the novice user in mind, each visitor to the site is taken step-by-step through simple targeted questions. Depending on their answers they will either be provided with further questioning or offered the most appropriate solution, including information, an application form or an appointment. The user is also provided with supporting information to guide them through each stage of the interaction. Should the user require assistance on another issue the system retains the information from the previous questioning and will not repeat the same questions.

“By using eGain Knowledge we can standardize information and processes providing a single unified point of contact for the customer. The system maintains a record of every user session, the questions asked, and how the issue was resolved. So we can evolve the knowledge base to continually improve customer satisfaction. Working with eGain we are well on track to fulfill the Government’s objective to supply customer services electronically by the year 2005,” predicted Davies.

Ease of administration for rapid implementation and maintenance was a principal factor in the decision to choose eGain. Each council has a project manager responsible for the development of specific ‘Life Events’. Using eGain’s case-based reasoning approach to knowledge management each ‘Life Event’ is developed in a standardized manner and is externally validated. eGain Knowledge centralizes information from each of the ‘Life Events’ into a single point of access for the user.

According to Ryan Rosenberg, eGain’s vice president of international marketing, the LEAP project could be a great model for other e-government projects. “The government/citizen relationship has often been viewed as negative and one reason was the cost of delivering quality service. This project uses new technology to dramatically improve service without raising costs. Government can now ‘afford’ to treat citizens as customers. And since the technology enables the sharing of life-event best practices across multiple councils, improved service by one council benefits citizens of all councils.”

LEAP has a working relationship with UK online (a Government initiative to get everyone in the UK to make the most of the Internet), and the Office of the e-Envoy. Its progress is being watched by councils throughout the UK with a view to establishing the project as the foundation for developing the government-citizen relationship online.

About LEAP

LEAP [Life Events Access Project] is a £2million project of which £1.2m is government money from the Invest to Save program. It is a partnership project involving five councils – London boroughs of Lewisham, Lambeth, Ealing, Camden and Newcastle City Councils. LEAP aims to utilize knowledge management in order to improve service provision to customers. The LEAP consortium will use new information and communication technologies to develop services to best meet the needs of customers and clients.

About eGain Communications Corporation

eGain (Nasdaq: EGAN) is a leading provider of Interaction Management software for the Internet. Selected by 24 of the 50 largest global companies to transform their traditional call centers into multi-channel contact centers, eGain solutions measurably improve operational efficiency and customer retention – thus delivering a significant return on investment (ROI). eGain eService Enterprise – the company’s integrated software suite – includes applications for email management, Web collaboration and self-service, and enterprise-wide knowledge management. Headquartered in Sunnyvale, Calif., eGain has an operating presence in 18 countries and serves close to 800 enterprise customers on a worldwide basis – including Vodafone, DaimlerChrysler, and ABN AMRO Bank. To find out how eGain can help you gain customers and sustain relationships, please visit http://www.eGain.com or call the company’s offices – United States: (888) 603-4246; London: +44 (0) 1753 464646; or Sydney: +612 9492 5400.

Cautionary Note Regarding Forward-looking Statements: All statements in this release that involve eGain’s plans, forecasts, beliefs, projections, expectations, strategies and intentions are forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, which are based on information available to eGain at the time of this release, are not guarantees of future results; rather, they are subject to risks and uncertainties that may cause actual results to differ materially from those set forth in this release. These risks include, but are not limited to, the challenging economic environment; the uncertainty of demand for eGain products; the anticipated customer benefits from eGain products; increased competition and technological changes in the markets in which eGain competes; eGain’s ability to manage its expenditures; and other risks detailed from time to time in the company’s filings with the Securities and Exchange Commission, including the company’s annual report on Form 10-K filed on September 28, 2001, and the company’s quarterly reports on Form 10-Q. eGain assumes no obligation to update these forward-looking statements.

Note: eGain is a registered trademark, and the other eGain product and service names appearing in this release are trademarks or service marks, of eGain Communications Corp. All other company names and products may be trademarks or registered trademarks of their respective companies.

Editorial Contacts

Ryan Rosenberg
eGain Communications
Tel: 44 (0)1753 464646
rrosenberg@egain.com

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 44 (0) 1962 888 100
graham.thatcher@mccint.com
juliette.doel@mccint.com